THE COMPANY BEHIND THE APP
Underculture Contemporary (Pty) Ltd is a contemporary art gallery founded in 2013 in Port Elizabeth, South Africa. It has subsequently evolved to focus on Art Events and Pop-Up Exhibitions.
The art gallery, which caters for a discerning and culturally aware urban audience, has two pivotal goals. Firstly, it aims to promote and offer quality contemporary fine arts from selected emergent artists in the greater Nelson Mandela Bay metro and Eastern Cape. Secondly, it acts as a reputable and trustworthy platform for the development and promotion of promising local career artists. Importantly, Underculture Contemporary is committed to a single overriding idea: that every single exhibit, and every single artist, represents something powerful, new, challenging, relevant, captivating and fresh.
Underculture Contemporary’s brand resides on an unshakable and undeniable base of informed artistic quality, relevance, and professionalism. For this reason, the gallery will never compromise its dedication to only the highest in quality, artistic significance and impact, supported by thorough research and documentation. This aspect takes precedence over all other concerns.